Many companies are now aware of the importance of outsourcing especially those without full service digital marketing departments. Obviously, what they're after of is the cost effectiveness of such strategy.
Such companies believe that outsourcing SEO services to a specialist could be a lot easier than doing marketing the hard and traditional way. But just how many BPO firms can render such service and in return give you the results you need?
You might want to ask these four critical questions to your prospective SEO service provider just to assure you of an external partner that really understands what the work entails.
1. How do you know your SEO campaigns are working?
It's not enough to hear from them this answer, “You're No. 1 in rankings.” Rather, you should expect them to be using metrics like online sales, leads, number of phone calls generated, and so on. Frankly speaking, being ranked No. 1 in Google has no direct revenue benefits. What really matters here is their regular reporting that focuses on those relevant metrics, rather than just your position in the search.
2. How do you optimize content for SEO purposes?
Don't just be satisfied with them telling you how to create quality content. Rather, ask them to show you samples of content that addresses key search terms as well as that which is attractive to real people and Google bots as well.
3. How do you figure out the right search terms to concentrate on?
Expect your prospective partner to mention about testing terms to determine which will generate best results. If they are not even familiar with some sort of detailed search term analysis, think twice.
4. What's the best way to get more links?
Make sure that your target provider will at least present a clearly defined process and will be able to explain to you in words that you can comprehend. With that, you can sense their expertise in finding quality links for their clients. Better yet, ask for samples of their effective link acquisition campaigns like blogs, directories, competitive analysis, one-to-one link requests, and so on.
As you know, links are considered the 'coin of the realm' in search. Not getting links from authority websites that point back to your search optimized content is a cause for worry in SEO. It would mean poor traffic thus, your site will not be going any further in the search.
Undertaking business process outsourcing will get you to understand more the significance of delegating the task of SEO to further enhance your brand on the Internet.
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